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Mission NOT Impossible
 by Teri McAviney, CEO MaK Concepts

Now here is something to SMILE about! Just this past month 80% of our clients reported their BEST production and collection month ever! How is this possible given the current economic climate? It is not impossible to earn exceptional results when the role of clinician and role of business owner are balanced. Two distinctions that we outline is the ability to work on both roles simultaneously.
We continually look at practices individually, consider the specific dynamics and business composition to determine the necessary steps to move a practice toward its goals. Many of our successful practices understand the importance of delicately balancing the clinical role and business role and work diligently at perfecting both.

Mission: Balance the Clinical Role and Business Owner Role

The clinical role is the most comfortable role based on the heavy investment of training. Beyond the years of dental schoolthere is continuing education, personal goals and advanced techniques that are continually honed. This role is constantly being perfected. By and large, the fundamentals of this role are in place, so we may consider this part of the mission accomplished.

The business owner role is not as comfortable simply due to the gap in training. Dental school is not focused around the business role, so this makes it more difficult to engage. Often, this role is partially or totally neglected, so it is simply not being perfected.

If one role is out of focus or off balance, the business suffers.

HINT: You must put on your business hat while wearing your gloves and mask.

In accepting this mission, the first parallel we ask that you draw starts with the very basic protocol you are currently utilizing in your clinical role. For example, when you see a new patient you will typically implement the following.
Clinical Process: Examination, Diagnosis and Treatment. As practice coaches we train our doctors to adopt a similar agenda to ensure the business owner role is not neglected and stays in balance. Business Process: Gather practice data, i.e. practice management reports and monitors= (Examination). ,Identify the systems that are not performing= (Diagnosis), and finally, implement the protocol and enhance the systems under performing =(Treatment).

Balancing both roles take time, commitment and training. Over and over we see the struggles of doctors shifting focus to the clinical aspect of the business which inherently throws the overall results of profitability off. When we see practices in alignment, it becomes crystal clear that the rewards go beyond monetary fulfillment for most of our clients and teams, as they realize goals they never dreamed they would reach. The mission is definitely POSSIBLE as evidence of our current client success rate!